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William J Cook

Agricultural Entrepreneur

He will tell you that he’s a simple man who has been blessed by God with an amazing wife, wonderful children and grandchildren, loyal friends and talented business partners. All of which is true.

His colleagues will tell you that William J. “Bill” Cook has been a leader and a visionary to Missouri’s agricultural community for more than 40 years. His businesses and partnerships have generated hundreds of millions of dollars during his career. Today, he works as a consultant to share his experience and perspective with other businesses interested in capturing such successes of their own.

Please browse this site and get to know Bill a little better. We know you’ll be glad you did! Thank you for visiting.


Email billc@agteampro.com
Phone (816) 773-6018
Website http://www.williamjcook.com/
Address William J Cook
28706 S State Route 7
Garden City, MO 64747


Check out the all new VISPS program!

Consulting-AgriBusiness-101Recently retired from many of his businesses and positions, Bill is looking forward to helping companies navigate through these interesting times.

Bill’s vision is to make your business quicker! Quicker is better than bigger, and he sees the potential in leveraging big data to keep businesses like yours in the game by acting quickly. He want his clients to have access to good data fast! With the right business practices in place, Bill can counsel companies to uphold a customer service model focused on saving money, making money and saving time!

How the Consulting Process Works
Bill has developed a four-step consulting process. With this approach, he assesses a company’s current position and works with your company to outline a better, stronger direction for the future.

  1. With a letter of understanding or memorandum of understanding, Bill evaluates your company, identifies your goals and devises a plan for you to accomplish those goals.
  2. Bill schedules four quarterly meetings with your team throughout the year. At these meetings, Bill will work with your team to assess the business and develop a business plan.
  3. After the second quarterly meeting, Bill will share a list of other professionals who would represent possible future contacts that could offer supporting services for your business, based on needs identified during the evaluation stage.
  4. For additional consulting questions or services, Bill or his team will have an hourly consulting fee.

Areas of Experience: AgriBusiness 101 & Your Business Concept
Bill has expertise in several areas, and he can offer consulting counsel in the these areas.

  1. Recognizing and discouraging the fatal flaws
    1. Bill sees three chief factors that will take you out of business. He executed between 30 and 40 business plans throughout my career, so he knows what can hurt your business and can help you to distinguish the warning signs.
  2. Understanding your market
    1. Bill has marketed products and brands throughout his entire life and can help you identify and clarify markets that you’d like to serve.
  3. Managing cash flow
    1. Bill managed businesses and lived through tough times for more than 50 years, and through his experiences, companies need to choose the right business model. He can help you do that.
  4. Why businesses fail
    1. Bill experienced the Farm Crisis of the 1980s and witnessed big corporation restructuring that left smaller companies holding the bag. He can help you to structure a team that best positions your business for success.
  5. Choosing funding sources
    1. Bill has old relationships with bankers, investment groups and big money waiting to help your business. He can work with you to identify the right funding partners and choose the right number of funding sources.
  6. Emphasizing flexibility and feasibility
    1. From sitting on boards and running companies, Bill has had many opportunities to see what does and does not work in the market place with small businesses. Successful operations require some flexibility, but they also need an objective look at whether they can operate feasibly. Bill can help determine whether your business and personal vision mesh with market needs.

Jack Welch, the former GE CEO, said it best: “If you do not have a competitive advantage in the marketplace, do not compete! One great aspect of small business is that you can almost always find a spot that you’re very competitive in.”

Native Prairie Research Hemp Subdivision

Native Prairie Research Hemp Subdivision

One of Bill’s latest projects is the Native Prairie Research Hemp Subdivision, which is a collaboration with the Missouri Hemp Association LLC to give MHA members the opportunity to learn about hemp production hands-on without having to supply all of the machinery and labor. The program is being launched for the 2020 growing season. The Native Prairie team will provide license consulting, seed / clones, planting, crop maintenance, harvest, and drying. Participants in the hemp subdivision will also have the opportunity to work with a local CBD extractor and sell a final end product.

Who is AgMaxx, Inc.?

Bill Cook at the 2017 BioControls USA Expo

New VISPS Program

Slide 1 PDF
Slide 2 PDF

VISPS Program for Farmers

VISPS Program for Consumers


"The Time to Shoot the Bear is when the Bear is There"

Bill Cook in the Field

Bill Cook in the Field

W.J. “Bill” Cook has been involved in agriculture for more than 50 years. Known by many as the patriarch of the new generation business in Missouri when it comes to identity-preserved grains, Cook brings a passion to all of his agricultural and rural endeavors, and he takes a systems approach to get the job done.

Cook is a life-long family farmer and rural entrepreneur. He has dedicated his life to his family, his farm and improving the lives of his fellow rural Missourians. One of the most successful seed producers and processors in Missouri’s history, Cook founded NeCo Seed Farms, Inc. which he and his wife, Emily, ran for more than 30 years before passing it onto the next generation. He has also served as the CEO of Missouri Food and Fiber, a new-generation cooperative that internationally markets identity-preserved agricultural products, and manager of a 2,600-acre commercial seed farm. Earlier in his career, Cook owned and operated a feed and chemical retail store; owned an implement dealership; managed an irrigation, bin and equipment company; and led a corn and soybean marketing company.

Throughout his career, Cook has been involved in professional and community organizations. His professional organization affiliations include the Missouri Soybean Association and the International Business Club. He has provided leadership to the Missouri Seedsmen’s Association, ALOT Alumni Organization, Missouri Premium Varieties and Missouri Foundation Seeds. He has also served on the Board of Directors for the Mid-America Organic Association since 2017. Regarding his community involvement, Cook has a served as a board member for the Hope Haven Home for Battered Women, Cass Medical Center Foundation, Harrisonville Christian School, Garden City Bank, Production Credit Association and Midwest Family Farms. From 2009 to 2011, he was a county commissioner in Cass County, Missouri. Because of Cook’s contributions to agriculture, he was recognized as a Missouri Master Farmer in 2010, and his family received the Missouri Farm Family honor in 2002.


"It's not where you start that matters. It's where you Finish"

Bill’s Strengths

FocusPeople who are especially talented in the Focus theme can take a direction, follow through, and make the corrections necessary to stay on track. They prioritize, then act.

AchieverPeople who are especially talented in the Achiever theme have a great deal of stamina and work hard. They take great satisfaction from being busy and productive.

LearnerPeople who are especially talented in the Learner theme have a great desire to learn and want to continuously improve. In particular, the process of learning, rather than the outcome, excites them.

Self-AssurancePeople who are especially talented in the Self-Assurance theme feel confident in their ability to manage their own lives. They possess an inner compass that gives them confidence that their decisions are right.

DisciplinePeople who are especially talented in the Discipline theme enjoy routine and structure. Their world is best described by the order they create.

Bill’s Employment History

Executive Director2019 – PresentMissouri Hemp Association – Harrisonville, MO

Chairman of the Board2019 – 2020Missouri Hemp Association – Harrisonville, MO

Advisory Board2019 – PresentGreen Globe International, Inc. – Overland Park, Kansas

Chief Executive Officer2001 – 2016Missouri Food & Fiber, LLC / AgriNext 3F Farms, LLC – Garden City, Missouri

Director2007 – PresentCountry Road Distributors – Garden City, Missouri

Director2013 – PresentBigYield.us – Garden City, Missouri

Chief Procurement Officer2012 – PresentBigYield.us – Garden City, Missouri

Owner2001 – PresentThe Farm Research Center – Garden City, Missouri

Proprietor1968 – Present2600 Acre Commercial Seed Farm – Garden City, Missouri

Chairman of the Board2013AgMaxx, Inc. – Garden City, Missouri

Chief Executive Officer2011 – 2014AgBorn Genetics – Garden City, Missouri

Board Member2008 – 2014AgBorn Genetics – Garden City, Missouri

District 1 South Commisioner2009 – 2011Cass County, Missouri

Co-Owner1996 – 2013MPG Genetics – Garden City, Missouri

Chief Development Officer2001 – 2006Neco Seed Farms, Inc. – Garden City, Missouri

Chief Executive Officer1991 – 2001Willcross Seed Development Association – Garden City, Missouri

Chief Executive Officer1974 – 2001Neco Seed Farms, Inc. – Garden City, Missouri

Representative1968 – 2001DuPont Pioneer – Johnston, Iowa

Manager1978 – 1981IB&E Distributors – Garden City, Missouri

Owner1974 – 1976Implement Dealership – Garden City, Missouri

Owner1968 – 1972Retail Feed and Chemical Store – Garden City, Missouri

Bill’s Education

Agriculture, Agricultural Operations, and Related Sciences1985 – 1987Agricultural Leaders of Tomorrow

AgriBusiness, Agriculture, General Business1968 – 1978University of Missouri Extension Courses – Cass County, Missouri

Graduate1962 – 1965Sherwood High School

VISPS Conference 2019 Highlights

Bill Cook at the 2017 BioControls Conference
Bill Cook at the 2017 BioControls Conference

Bill Cook at the 2019 NAFB Trade Talk Expo
Bill Cook at the 2019 NAFB Trade Talk Expo

Bill Cook learning about organic production in California
Bill Cook learning about organic production in California

Bill’s Attributes

Agricultural EntrepreneurMore than 45 Years of Experience Serving the Agriculture Community through his Businesses and Partnerships

Business VisionaryA Highly Developed Intuition about Agricultural Opportunities within the Industry

Successful LeaderIntegral in Generating Hundreds of Millions of Dollars over a Career of More than 40 Years

Loving HusbandLoving Husband to his Sweetheart, Emily, for more than 49 Years

Loving FatherLoving Father to Scott, Mike, Kelly, and Jeanne

Bill and Emily with their four children
Bill and Emily with their four children

Loving GrandfatherLoving Grandfather to Rachel, Megan, Maxx, Jacob, Lucas, Will, Daphne, Arden, Gracie, Miles, Zack, and Luci

Faithful FriendTrusted and Respected Friend to Many in Church, Business, and the Local Community

Community OrganizerA Long History of Gathering Individuals and Organizations for the Purpose of Helping Others and Serving Important Causes

Bill Cook, Son Mike and Grandson Zack

Bill with his Son, Mike, and Grandson Zack at a Business Gathering


"Service to Others Creates Strong Communities. And Rewarding Opportunities"

Bill’s Service

Executive Director2019 – PresentMissouri Hemp Association – Harrisonville, MO

Vice-President2019 – PresentMid-America Organic Association – Bunceton, MO

Host 2017 – Present Ag Disclosure

Board Member 2017-2018 Mid-America Organic Association

Chairman of the Board 2013 AgMaxx, Inc.

Board Member 2006 Cass Medical Center Foundation Board

Member 2000 – 2004 Missouri Advisory Board, Organic Task Force

Member 2000 – 2001 Missouri New Generation Marketing Cooperative Board

President 1999 – 1999 Missouri Seedsmen’s Association

Vice President 1998 – 1998 Missouri Seedsmen’s Association

Member 1996 – 1998 Missouri Department of Ag Task Force for Rewriting Missouri Seed Laws

Secretary 1997 – 1997 Missouri Seedsmen’s Association

Member 1993 – Present Missouri Ag Alumni Association

President 1992 Agricultural Leadership of Tomorrow Alumni Association

Member 1990 – Present University of Missouri Dean’s Club

Board Member 1988 Midwest Family Farms

Board Member 1986 Garden City Bank Board

Board Member 1985 – 1986 Hope Haven Home for Battered Women

Member 1984 – 1986 Cargill Hybrid’s Golden Circle Club

Member 1981 – 1982 NAMA Missouri/Kansas Agriculture Panel

Secretary 1978 – 1981 Missouri Corn Growers Association

Board Member 1977 – 1978 Harrisonville Christian School

Board Member, President Missouri Premium Varieties

Board Member Production Credit Association

Board Member Producer Owned and Controlled Organization

Board Member Missouri Foundation Seeds

Board Member Missouri Premium Varieties

Bill’s Certifications

Quality Grain Management 1974 Butler Manufacturing Company

Bill’s Awards and Honors

Missouri Master Farmer 2010 State of Missouri

Missouri Farm Family 2002 State of Missouri

Supervision and Management Skills Award 1984 Kansas City Chamber of Commerce

State Achievement Award on Outstanding Farm Management 1983 Missouri State

Farm Management Award 1976 Kansas City Chamber of Commerce

Bill Cook at the 2020 IPSA Expo
Bill Cook at the 2020 IPSA Expo

Bill Cook at the 2019 FBN Farmer2Farmer Convention
Bill Cook at the 2019 FBN Farmer2Farmer Convention

Bill Cook County Commissioner
In 2008, Bill Cook ran for and won the Office of District 1 South Commissioner in Cass County, Missouri

Bill Cook in a Corn Field
Bill Cook in a Corn Field

Bill Cook inspecting a wheat test plot
Bill Cook inspecting a wheat test plot

Get in Touch...

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William J Cook
28706 S State Route 7
Garden City, MO 64747

Phone:(816) 773-6018